How Luxe Cosmetics Scaled D2C Revenue by 140% Across UAE & US Markets
Luxe Cosmetics, a premium beauty brand, was struggling with a 65% cart abandonment rate across their GCC and US stores. Their generic email blasts were destroying brand equity, and high CAC on Meta ads was eating all their margins. They needed a targeted email marketing agency to build a retention engine for high-end fashion and cosmetic buyers.
The Challenge
Luxe Cosmetics, a premium beauty brand, was struggling with a 65% cart abandonment rate across their GCC and US stores. Their generic email blasts were destroying brand equity, and high CAC on Meta ads was eating all their margins. They needed a targeted email marketing agency to build a retention engine for high-end fashion and cosmetic buyers.
Our Solution
We deployed hyper-localized Klaviyo flows. For the UAE market, we built bilingual (Arabic/English) abandoned cart sequences that solved Cash-On-Delivery (COD) friction. For the US and India markets, we integrated zero-party data skin-type quizzes to trigger highly personalized replenishment flows. We completely stopped blanket discounting, replacing it with VIP early-access tiers.
Client Feedback
"Aakar Studio completely re-engineered how we talk to our customers. Their understanding of the GCC luxury buyer and the US D2C market is unmatched. They are the best email marketing agency we've ever hired."
