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D2C Health & Wellness (USA) Case Study

How a US Shopify Plus Brand Scaled Klaviyo Revenue by 280% Before BFCM

Elevate Wellness, an 8-figure US-based Shopify Plus supplement brand, was bleeding $180K/month in abandoned revenue. Their generic Klaviyo flows had a 12% open rate, and their Q4 BFCM strategy relied entirely on blanket discount blasts that eroded margin by 22%.

+280%
Klaviyo-Attributed Revenue
8.4%
BFCM Conversion Rate
+$47
90-Day Customer LTV
1.6s
Mobile Load Time
E
Elevate Wellness

The Challenge

Elevate Wellness, an 8-figure US-based Shopify Plus supplement brand, was bleeding $180K/month in abandoned revenue. Their generic Klaviyo flows had a 12% open rate, and their Q4 BFCM strategy relied entirely on blanket discount blasts that eroded margin by 22%.

Our Solution

Aakar Studio deployed a full lifecycle automation overhaul: predictive replenishment flows timed to individual product consumption cycles, zero-party data onboarding quizzes to segment by fitness goal, and a 14-touchpoint BFCM pre-launch sequence that built anticipation without a single early discount. We also migrated their storefront to a headless Hydrogen architecture, cutting mobile load times from 4.1s to 1.6s.

Client Feedback

"We spent 18 months cycling through US agencies that kept sending us pretty dashboards with vanity metrics. Aakar Studio is the first partner that actually moved the P&L. Our Q4 was the strongest in company history."

Jason Rivera
Jason Rivera
VP of Growth, Elevate Wellness

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